Core concepts, principles, and frameworks that form the foundation of product management practice, including product lifecycle understanding and role definition.
Learners will understand the fundamental concepts of product management including product lifecycle stages, core responsibilities of product managers, basic frameworks and methodologies, and the relationship between product management and other organizational functions.
Clear distinction between products and services, characteristics of each, and implications for management approaches.
Comprehensive understanding of product lifecycle stages from introduction through decline, including strategic considerations and management approaches for each phase.
Understanding of MVP as a product development strategy, including definition, purpose, design principles, and measurement approaches.
Lean Startup methodology focusing on iterative product development through building, measuring results, and learning from data to inform next steps.
Principles and practices for effective collaboration across different functional areas including engineering, design, marketing, sales, and customer support.
Overview of product management career progression from associate to senior levels, including specialization options and required competencies for each level.
Overview of product management as a discipline, its historical evolution, and current importance in modern business contexts.
Detailed exploration of product manager role definition, key responsibilities, required competencies, and relationship with other organizational functions.