Product Strategy and Vision
Description
Strategic planning and vision development for products, including market analysis, competitive positioning, and long-term strategic thinking.
Learning Objectives
Learners will develop the ability to create compelling product visions, formulate comprehensive product strategies, conduct market analysis, position products competitively, and align product strategy with business objectives.
Topics (7)
Process of creating product visions including vision statement development, stakeholder alignment, and vision communication strategies.
Methods for analyzing competitors, understanding market positioning, and developing strategies to differentiate products in competitive markets.
Systematic approach to designing value propositions including customer analysis, pain point identification, and value creation strategies.
Application of established strategic frameworks to product management including analysis tools and strategic planning methodologies.
Strategies for managing multiple products within a portfolio including resource allocation, portfolio balance, and strategic decision-making.
Exploration of business model design and innovation including revenue models, cost structures, and value creation mechanisms.
Systematic approach to analyzing markets including size estimation, growth trends, competitive analysis, and opportunity identification methods.