← Back to Products
Manufacturing: Customer Decision Journey
COURSE

Manufacturing: Customer Decision Journey

INR 59
★ 0.0 Rating
📂 Industry Enablement for IT

Description

A comprehensive study of customer decision-making cycles, IT enablement, and influencer roles in manufacturing purchase decisions.

Learning Objectives

Help IT professionals understand manufacturing customer research and evaluation steps for technology selection, identify influencer roles, and integrate digital tools for optimizing decision journeys.

Topics (7)

1
Manufacturing Customer Decision Journey Overview

Details industry-specific journey stages, critical decision points, and digital enablement.

2
Needs Identification and Solution Research

Examines market intelligence, analyst reports, internal assessments, and IT vendor demos.

3
Stakeholder and Influencer Mapping

Includes matrix mapping of decision makers, influencers, and blockers.

4
Negotiation, Purchase, and Implementation

Discusses IT/ERP project delivery, negotiation, risk management for large-scale digital transformation.

5
Post-Implementation Support and Renewal

Focuses on IT support models, SLA agreements, and renewal cycles for IT projects.

6
Comparison and Evaluation of Solutions

Covers RFPs, proof of concept, benchmarking, and pilot processes.

7
Case Studies: Optimizing Customer Decision Journeys through IT

Presents examples from CRM, analytics, and customer feedback systems.