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Life Sciences and Pharmaceuticals: Customer and Patient Acquisition Strategies
COURSE

Life Sciences and Pharmaceuticals: Customer and Patient Acquisition Strategies

INR 59
★ 0.0 Rating
📂 Industry Enablement for IT

Description

Examines digital and non-digital pathways for acquiring new healthcare customers—patients, providers, payers—exploring B2B, B2C, and D2C models, digital marketing, KOL, advocacy, and omnichannel engagement.

Learning Objectives

Learners will analyze low-cost, digital, and omnichannel acquisition strategies, design cohorts, analyze ROI, and support acquisition in regulated pharma context.

Topics (8)

1
Patient Advocacy and KOL/Influencer Strategies

Relationship mapping, influencer platforms, compliance for advocacy partnerships.

2
B2B/B2C Payer and Employer Customer Acquisition

Payer/provider buyer journeys, B2B2C targeting, outcomes demonstration.

3
Digital Patient Support and Education Campaigns

Patient onboarding, nurture content, multichannel education.

4
Programmatic Buying and Data Analytics for Acquisition

DSP, audience segmentation, campaign A/B testing, conversion analysis.

5
Legal and Compliance in Acquisition

Consent standards, ad regulations, fair balance, FCPA, fraud/abuse.

6
Digital and Omnichannel Pharma Marketing

Paid/organic search, SEO, social, webinars, DTC and HCP campaigns, compliance.

7
Clinical HCP and Pharmacist Engagement

Professional portals, pharmacist webinars, co-pay, and script programs.

8
E-Consent, Real World Pilot, and Patient Navigation

eConsent solutions, navigation platforms, real-world pilot recruiting.