Automotive: Products and Services Portfolio
Description
Comprehensive overview of automotive industry products and services including traditional vehicles, emerging mobility solutions, connected services, after-sales offerings, and technology-enabled service innovations across the automotive value chain.
Learning Objectives
Learners will be able to categorize and analyze the comprehensive range of automotive products from traditional passenger and commercial vehicles to emerging electric and autonomous vehicles, evaluate connected vehicle services including infotainment, navigation, and remote diagnostics, assess after-sales services including maintenance, parts supply, and warranty programs, understand mobility services including ride-sharing and car-sharing offerings, and identify technology-enabled service innovations that enhance customer experience and create new revenue opportunities.
Topics (8)
Comprehensive overview of traditional automotive product categories including passenger cars (hatchbacks, sedans, SUVs, luxury vehicles), commercial vehicles (light commercial, heavy trucks, buses, vans), motorcycles and two-wheelers, and specialized vehicles for construction, agriculture, and industrial applications.
Detailed examination of electric and hybrid vehicle products including battery electric vehicles (BEV), plug-in hybrid electric vehicles (PHEV), hybrid electric vehicles (HEV), fuel cell electric vehicles (FCEV), charging solutions, battery technologies, and range/performance characteristics.
Analysis of connected vehicle services including advanced infotainment systems, GPS navigation and real-time traffic updates, smartphone integration (Apple CarPlay, Android Auto), voice control systems, internet connectivity, and app ecosystem integration.
Comprehensive overview of ADAS products including adaptive cruise control, lane departure warning, automatic emergency braking, blind spot monitoring, parking assistance, driver monitoring systems, and the progression toward autonomous driving capabilities.
Examination of digital services including over-the-air software updates, remote vehicle diagnostics, predictive maintenance alerts, personalized vehicle settings, remote vehicle control, and data-driven service recommendations.
Detailed examination of after-sales services including scheduled maintenance programs, repair services, genuine parts supply, extended warranty offerings, roadside assistance, customer support services, and service quality standards.
Analysis of mobility services including ride-hailing platforms, car-sharing programs, vehicle subscription services, integrated mobility-as-a-service platforms, and the shift from ownership to access-based transportation models.
Comprehensive overview of automotive financial services including vehicle loans and financing, leasing programs, insurance products (comprehensive, usage-based, autonomous vehicle insurance), extended warranty products, and financial risk management services.