Retail: Products and Services Portfolio
Description
Detailed study of types of products and value-added services in retail, new product development, lifecycle management, and digital product portfolios for IT alignment.
Learning Objectives
Learners will categorize product/service types, understand lifecycle management, and align IT systems for assortment extension, new launches, bundled and digital products, and service delivery.
Topics (8)
Digital download, subscription services, virtual try-on, e-warranty, and their IT enablement.
Organic, eco, FSC, B-Corp, Fairtrade, vegan, recycle, and role of IT for traceability/certification.
Assortment breadth, category depth, private labels.
Store vs online service, bundled service offers, and IT system requirements for service offerings.
Stage-gate models, market pilots, digital launches, cross-functional collaboration IT tools.
Lifecycle KPIs, phase-out planning, markdown strategy, PLM software.
CRM and POS campaign tools, rules engines for dynamic offers, checkout strategies.
ABC/XYZ analysis, analytics dashboards, scenario planning modules.