COURSE
Consumer Goods: Market Size and Segmentation
INR 59
Description
Covers how the Consumer Goods industry is segmented, sized, and analyzed for potential, including consumer demographics and market opportunities.
Learning Objectives
Learner will be able to segment markets, analyze market size, and identify technology opportunities tailored to different market segments.
Topics (5)
1
Market Trends by Segment
Identifies key trends—premiumization, health focus, sustainability—by market segment.
2
Segment-Specific IT Strategies
Explains tailoring IT platforms, apps, and analytics for segment-specific value.
3
Global Market Size Assessment
Covers techniques and data sources for sizing the global consumer goods market.
4
Segmentation Strategies
Describes demographic, psychographic, behavioral, and geographic segmentation methods.
5
Consumer Personas
Defines key consumer types—early adopters, price sensitive shoppers, brand loyalists, etc.