Explores financial and operational strategy for pharma—including revenue optimization, cost control, operational dashboards, margin analytics, digital budgeting, and performance for executive digital initiatives.
Learners will apply digital financial/ops dashboards, automate analytics, and interpret metrics such as gross/net revenue, EBITDA, margin, COGS, SG&A, CLTV, CAC, and ROI.
Revenue modeling, accruals, payor/patient mix, channel mapping.
COGS, BOM, overhead allocation, direct/indirect cost analytics.
Digital budget cycles, IT investment, value case analysis.
EBITDA, margin delta, digital variance analysis, exec dashboards.
SG&A in pharma, IT cost tracking, vendor management.
Performance-based contracting, rebate tracking, VBC analytics.
CLTV, CAC, ROI models for pharma campaigns, digital project metrics.
Inventory optimization, project lifecycle, cash flow forecasting.