Innovation and Product Development
Description
Advanced concepts in innovation management, new product development processes, and strategies for driving continuous innovation in product organizations.
Learning Objectives
Learners will understand innovation frameworks and methodologies, manage new product development processes, foster innovation culture, implement open innovation strategies, and lead innovation initiatives that drive competitive advantage.
Topics (7)
Systematic approaches to innovation including frameworks like Jobs-to-be-Done, innovation funnels, stage-gate processes, and innovation portfolio management.
Comprehensive process for developing new products including idea generation, concept development, business case creation, development execution, and market launch.
Strategies for building and maintaining innovation culture including organizational design, incentive systems, leadership approaches, and change management for innovation.
Clayton Christensen's disruptive innovation theory including sustaining vs disruptive innovation, market dynamics, and strategic responses to disruption.
Geoffrey Moore's technology adoption lifecycle including innovators, early adopters, early majority, late majority, and laggards, with strategies for each segment.
Methods for measuring innovation success including innovation metrics, portfolio management techniques, and resource allocation strategies for innovation initiatives.
Approaches to innovation that leverage external sources including partnerships, acquisitions, licensing, and collaborative innovation networks.