COURSE
Consumer Goods: Business Models and Revenue Streams
INR 59
Description
Explores the various business models and revenue generation mechanisms prevalent in the Consumer Goods industry.
Learning Objectives
Learner will understand distinct business model archetypes, revenue streams, and be able to propose technology solutions that align with business objectives.
Topics (5)
1
Business Model Overview
Covers business model archetypes such as manufacturing, distribution, direct-to-consumer, and franchising.
2
Revenue Streams
Details core and ancillary revenue sources—from retail to digital sales.
3
Channel Strategies
Covers direct selling, wholesale, franchise, and digital platforms.
4
Franchise and Multi-Brand Models
Highlights how various models impact IT integration, systems, and data exchange.
5
Digital Transformation of Revenue Streams
Focuses on digital sales, omnichannel strategies, analytics, and IT’s role in new model adoption.